Despite the fact that some members of the media seem to want to see John Carter crash and burn terribly, and the early returns aren’t great (it is looking at a ~$10 million Friday and $30+ million weekend, for a solid #2 behind The Lorax), I’ve been hearing a lot of good comments. Here is a review from Inside the Magic on why it’s worth seeing. And it appears that the movie struck big in Russia, where it took in $6.5 million – and is the country’s biggest ever opening day. Rating are mixed on Rotten Tomatoes where it is currently 51%.
Did Disney’s lack of understanding how to market the film doom it, or has the last-minute effort had some effect to save it?
I’m not sure when I’ll get the chance to see it, but I’ll let you know when I do.