In case you had any questions as to why Disney spent $4 billion dollars acquiring Lucasfilm three years ago, wonder no more…Star Wars: The Force Awakens, the first product of the new Lucasfilm, has already made over $1 billion at the global box office, and in record time. And business is expected to remain brisk through the remainder of the holiday break, with no major releases and China’s release still ahead.
And why is it crushing records? People are seeing it more than once – some as many as five or six times, harkening back to the original movie. I myself already have tickets to see it again next weekend, after which I might be willing to make spoiler-level comments on the movie.