Sci-Fi Storm

Tag: happy

Syfy reboots itself and its logo for 25th anniversary; more focused on genre; Krypton and Happy! to series

by on May.11, 2017, under Television

With the 25th anniversary of the beginning of what was then the Sci-Fi Channel coming up in September, Syfy is going through a new reboot – but that doesn’t mean you are losing any of your current favorite programs, as the channel recommits itself to genre programming and fandom at large.

“I can think of no better occasion than Syfy’s 25th anniversary to get back to our roots, double down on premium original programming, and put fans at the center of everything we do,” said Chris McCumber, President, Entertainment Networks for NBCUniversal Cable Entertainment. “As the only television network dedicated to the genre 24/7, we’re building the ultimate universe for this passionate community to call home.”

Syfy unveiled a new logo, typeface and look that it will use across all of its divisions, including an expanded news division, starting June 19th. “This is a wholesale change, top to bottom, of the way we express ourselves,” said Alexandra Shapiro, Executive Vice President, Marketing and Digital, Entertainment Networks for NBCUniversal Cable Entertainment. “Our new branding is designed for the digital age and tailored to the consumption patterns of our audience, allowing us to celebrate and engage with fans on every consumer touchpoint.”

Additionally, Syfy is scaling and expanding its editorial division Syfy Wire to infuse breaking genre news, in-depth analysis and thought-provoking original content across its entire ecosystem. Through Syfy Wire’s website (http://syfywire.com) and on air via future program development, programming integrations and regular interstitials and lower thirds, Syfy Wire will cover the latest and greatest in genre TV, film, books, comics, gaming and technology. Syfy Wire will also take the lead on this year’s reporting from San Diego Comic Con, once again airing for three nights.

Syfy also announced the pickup to series of two pilots, Superman prequel Krypton and the graphic novel adaptation Happy!.
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Casting TidBits: Bobby Moynihan gets Happy!, while Supergirl lifts Katie McGrath to regular

by on Mar.23, 2017, under Television

Got some new casting moves announced this week…first, Syfy’s live-action/animated blend Happy!, based on the graphic novel from Grant Morrison and Darick Robertson, will get Saturday Night Live‘s Bobby Moynihan to voice the animated title character.

The show follows Nick Sax (Christopher Meloni, Law & Order: SVU), an intoxicated, corrupt ex-cop turned hit man, who is adrift in a world of casual murder, soulless sex and betrayal. After a hit gone wrong, his inebriated life is forever changed by a tiny, relentlessly positive, imaginary blue winged unicorn named Happy, making for a strange buddy act.

Meanwhile Katie McGrath, currently playing Lena Luthor – the little sister to Lex Luthor – on Supergirl has been upped to a series regular on the show. McGrath previously starred in BBC’s Merlin and has been a recurring character on Frontier for Netflix. She also had a co-starring role in Jurassic World.


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