Archive for July 18th, 2004
The SCI FI Channel’s documentary-turned-expose on filmmaker M. Night Shyamalan, entitled The Buried Secret of M. Night Shyamalan, is a complete hoax. The whole thing was a work of fiction, with Shyamalan in on it. Bonnie Hammer, president of SCI FI, called it a “guerilla marketing campaign” that went too far. Looks like she could be in hot water too – Rebecca Marks, NBC entertainment spokeswoman, said “This marketing strategy is not consistent with our policy at NBC.” NBC Universal is now the parent of the SCI FI Channel.