Sci-Fi Storm

SCI FI Channel changing name to Syfy in July

by on Mar.16, 2009, under Television

In attempt to “broadens perceptions” and “embraces a wider range of current and future imagination-based entertainment” (and probably a lot to do with trademarks), the SCI FI Channel has announced a name change to “Syfy”, which apparently to someone in their marketing department “…more clearly captures the mainstream appeal of the world’s biggest entertainment category.” Actually, it means we can’t call the channel “Skiffy” any more. Update 3/20: SFC president Dave Howe answers some frank questions.

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