In anticipation of the the release of the Blu-ray Lord Of The Rings Trilogy Extended Edition on June 28th, Warner Home Video is having a “Middle-earth Midnight Madness” event starting at noon on June 27th at Best Buy’s West Los Angeles location, 11301 W. Pico Boulevard, which will include a costume contest, cast members, and more…and the winner of the costume contest can win an awesome prize, a VIP “Tour of Middle-earth” – an all-expense-paid trip to New Zealand (Auckland, Wellington, Queenstown), courtesy of Air New Zealand and Weta Workshop. Read below for the full press release.
One Ring. One Release. One Unforgettable Night.
Count-Down to “Middle-earth Midnight Madness” Launch Celebration
Theatre Screenings Lead Huge Warner Bros. Home Entertainment Group Push for The Lord of the Rings™ The Motion Picture Trilogy: Extended Edition
Special Event Featuring Cast Member Greetings, Costume Contest With Fabulous Prize Packages, and More at Best Buy in West Los Angeles to Celebrate Warner Home Video’s June 28 Midnight Release.
Facebook Page, with 5.2 Million Friends, is Official Destination for Insider Information, “Wisdom Wednesday” Q&A with Weta Workshop Talent and new Elvish Name Translator application!
Burbank, Calif., June 17, 2011 — On June 28, Warner Home Video will release all three of Peter Jackson’s visual masterpieces on Blu-ray in a 15-disc stunning collection entitled The Lord of the Rings™ The Motion Picture Trilogy: Extended Edition. To celebrate the occasion, Warner Home Video has announced a count-down to “Middle-earth Midnight Madness” celebratory event at Best Buy’s West Los Angeles location, 11301 W. Pico Blvd., where fans can join in the anticipation of the magic moment when they’ll finally be able to own the new extended edition trilogy on Blu-ray.
Brimming with enthusiasm, fans from all over the country (and possibly worldwide) will be encouraged to arrive for the festivities at 12:00 PM on June 27 — dressed as their favorite Middle-earth characters. The Aragorn, Frodo, Gandalf and other look-alikes will be eligible to win one of several exciting prizes, with one lucky contestant capturing the Grand Prize of a VIP “Tour of Middle-earth” – an all-expense-paid trip to New Zealand (Auckland, Wellington, Queenstown), courtesy of Air New Zealand and Weta Workshop. Highlights of the Grand Prize package itinerary will include a VIP tour hosted by Hobbiton Movie Set Tours, visits to The Lord of the Rings movie locations, a SKYCITY Grand Hotel VIP experience in Auckland and being hosted at the Weta Cave by the crew from Weta Workshop. Two Second Prize winners will receive an Official 10k Solid Gold version of The One™ Ring from Noble Collections (consumer value $495 each). Three Third Prize winners will receive a life-sized replica of The Sting Sword™, Frodo’s sword used throughout the Trilogy, also supplied by Noble Collections (consumer value $295).
All attendees will be winners, as they marvel at the specially created atmosphere, with autographs from celebrities, and themed give-aways, topped off with the choreographed countdown to midnight and the satisfaction of being the first people in the world to get their new Blu-ray copy of The Lord of the Rings™ The Motion Picture Trilogy: Extended Edition.
In attendance will be talent from the trilogy as well as broadcast, print, radio and online media to report on all activities, including the fan-favored online destination TheOneRing.net. TheOneRing.net staff will be on hand, as the line starts officially at 12:00 PM on June 27th, to celebrate the release with trivia, games, fan profiles and more! Smaller prizes and swag will be handed out throughout the day. Costumes will be judged by representatives from TheOneRing.net as well as by Richard Taylor who will judge the finalists via Skype. Taylor, co-owner and creative lead at Weta Workshop is co-founder of the Weta companies in New Zealand. Weta Workshop has an international reputation as one of the film industry’s most successful special effects studios. Richard and the team worked on The Lord of the Rings film trilogy for seven years designing and creating armour, weapons, prosthetics and miniatures for these films, and Richard received four Oscars® and three BAFTAs for Weta’s work on the trilogy in the disciplines of Costume; Make up and Visual Effects.
To round out the event, tickets will be given away for the last and final exclusive in-theater screening taking place in more than 500 theaters across the country. Several lucky fans will have the chance to attend The Lord of the Rings Extended Edition Theatrical Series – The Lord of the Rings: The Return of the King on Tuesday, June 28th in Los Angeles 7:00 PM PST. For tickets to other Fathom events and screenings visit www.fathomevents.com.
Other key initiatives heralding the Blu-ray release:
The Lord of the Rings Facebook page (facebook.com/lordoftheringstrilogy), with 5.2 million fans, is the official destination for insider information, talent access, and new content. The all new Elvish Name Translator application, allowing fans to explore the history of the Elvish language and translate their name into the official Elven font, launched on the page on June 6th. Additionally, June 8th marked the beginning of “Wisdom Wednesdays,” a Q&A format where fans get to hear from the legendary talent behind the trilogy. Alan Lee and John Howe, illustrators and conceptual artists for The Lord of the Rings film trilogy as well as Academy Award® winning talent Richard Taylor, Design and Effects Supervisor for The Lord of the Rings film trilogy will respond to fan questions, previously gathered through the Facebook destination. Answers began posting on June 8th with future video postings on June 15th and 22nd.
TNT scheduled airings of the theatrical versions include The Lord of the Rings: The Return of the King Saturday June 18th at 8:00pm ET/11:00pm PT followed by the July 3rd airings of The Lord of the Rings: The Two Towers at 1:00pm ET/4:00pm PT and an encore of The Lord of the Rings: The Return of the King at 4:45pm ET/7:45pm PT.
Additionally, on June 30th, CBS’s hit network comedy series, “The Big Bang Theory,” is scheduled to show, both on air and via cbs.com, a re-broadcast of their highly-rated The Lord of the Rings parody episode, “The Precious Fragmentation.”
Exclusive in-theater screenings of the trilogy in high definition are taking place on three consecutive Tuesdays this month, each in 500 theaters across the country. Presented by NCM Fathom and Warner Home Video as The Lord of the Rings™ The Motion Picture Trilogy Extended Edition Event, the screenings will be as follows: The Lord of the Rings: The Fellowship of the Ring™ on June 14; The Lord of the Rings: The Two Towers™ on June 21; and The Lord of the Rings: The Return of the King™ on June 28, all at 7:00 p.m. local time. During each event, theater audiences will also view, on the big screen and in hi-def, nearly an hour of additional feature footage per film with extended scenes carefully selected under the supervision of director Peter Jackson. In addition, fans will be treated to personal introductions to each film in the trilogy from Jackson.
Coming soon is the new videogame The Lord of the Rings: War in the North! In this co-op based Action RPG, you must work together or die alone in an epic quest to turn the tides in the War of the Ring. Fight new enemies, visit new lands, and live the untold adventure. Available on Xbox 360®, PlayStation®3, and Games for Windows®. Fans can pre-order the game at www.bestbuy.com or any Best Buy store.
About the Extended Edition:
This highly anticipated extended edition (Blu-ray) set will be released in English 6.1 DTS-HD MA audio and includes a new transfer of The Lord of the Rings: The Fellowship of the Ring™ which was remastered from the original 2k digital files. The set boasts more than 26 hours of additional content, highlighted by the rare behind-the-scenes documentaries created by Costa Botes, the filmmaker given unprecedented access to the set of each production by Peter Jackson. The feature-length documentaries, with more than four and a half hours of footage, focus on a number of complexities and circumstances that tested the filmmakers, cast and crew during the shoot, as well as a look at some of the comical antics and personal moments on the set. The Costa Botes documentaries accompany acclaimed special features by Michael Pellerin from the original extended cut releases to make this the most comprehensive The Lord of the Rings compilation ever. The Lord of the Rings™ The Motion Picture Trilogy: Extended Edition (Blu-ray) will be packaged in multi-disc elite packaging inside a premium rigid slipcase and will retail for $119.98 SRP.
 NO PURCHASE NECESSARY. Open to legal U.S. residents. A parent or legal guardian must accompany any participant under 18 years of age at all times during the event. For official Registration Form and complete Official Rules including costume guidelines and prize descriptions, visit www.lordofthering.net.
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