Archive for August 4th, 2011
Syfy’s “Powerful Mondays” fuels 8% rise in July viewers, but Eureka‘s end in sight?
by Doc on Aug.04, 2011, under Television
The new “Powerful Mondays” lineup on Syfy featuring Eureka, Warehouse 13, and Alphas certainly seems to be doing the trick for the network – overall viewers were up 8% in July, plus double digit gains in 3 key Male demographics over July of last year – 18% in Men 18-34 (126,000), 16% in Men 18-49 (341,000), and 13% in Men 25-54 (392,000).
Syfy launched Summer Premiere Week on July 11, showcasing the “Most Powerful Night of the Week” with Eureka at 8PM, Warehouse 13 at 9PM and newcomer Alphas at 10PM. That night became Syfy’s highest Monday time period audience for scripted series in more than 10 years.