Archive for September 23rd, 2011
Although hardcore fans called for a boycott of the release, it seems that it didn’t stem the tide of fans purchasing Star Wars: The Complete Saga on Blu-ray. In the first week, 1 million copies were sold worldwide, setting a new record for a Blu-ray release. And that doesn’t include the individual trilogy releases (which didn’t include the extras).
Not bad for a nearly 35 year old franchise, but when you start marketing 13 months ahead of time, you get results.