2011 may not have been kind to the economy, but it sure was kind to Syfy. With record viewership and double-digit growth in younger demographics, 2011 will be the best year ever for the network.
Fueled by its critically acclaimed popular programming, Syfy is on pace to make 2011 its most watched prime year ever, averaging 1.33 million total viewers – up 10% compared to 2010.
In addition to climbing 5% in Adults 18-49 (569,000) and +1% in Adults 25-54 (633,000), Syfy will also set a new viewership record among Men total viewers (756,000).
Continuing its growth among younger viewers, Syfy surged +14% in Adults18-34 (219,000), +21% in Men 18-34 (126,000) and +7% in Women 18-34 (93,000).
The cable entertainment brands of NBCUniversal – including USA, Syfy, Bravo, Oxygen, E!, Style, mun2 and Sprout – deliver the #1 audience of affluent and educated viewers in all of television.
Syfy’s powerhouse programming in 2011 ranged from the scripted series Warehouse 13, Alphas, Eureka, Being Human and Haven to reality series such as Face Off, Ghost Hunters, Fact or Faked: Paranormal Files, Destination Truth, Hollywood Treasure, Haunted Collector and Paranormal Witness, along with the original miniseries Neverland.
Online, Syfy.com will post its best year ever in uniques (+7%) and page views (+19%), as will DVICE (+35% in uniques, +87% in page views) and Blastr (+1% in uniques, +16% in page views), all comparisons based on January-November monthly averages.
Said Dave Howe, President, Syfy: “Across the board, this has been an historic year for the Syfy brand. From programming triumphs, cutting edge digital initiatives, ground breaking marketing campaigns and innovative business ventures, Syfy has expanded its leadership role in imaginative entertainment. And with our record investment in original programming, 2012 promises to be another powerful one for Syfy.”
To continue the momentum, Syfy will kick off 2012 with an array of returning and new series including Being Human (January 16), Face Off (January 11), Ghost Hunters (January 11), Merlin (January 6) and the premiere of Lost Girl (January 16).