Remember those tracking numbers that showed Disney had not done it’s job properly in advertising John Carter, resulting in a $200+ million loss for the studio? Well, the numbers are out for Disney’s first Marvel film for which it is doing the distribution, The Avengers – and it looks like it has nothing to worry about this time.
Deadline is reporting that tracking numbers are “incredibly strong” ahead of the May 4th U.S. release – with great numbers from both men and women, both young and old, and is looking at a possible $100+ million domestic opening weekend. Plus, it will open a week earlier in several international markets, which should increase the buzz.
Speaking of early international openings – Universal’s Battleship opened in 5 locations yesterday and received previews in 11 more, more than a month ahead of its May 18th U.S. debut – and it is reported that it is doing very well in those markets so far, estimating a take of $7.4 million for yesterday alone and taking the #1 spot in many cases.
Battleship, from Peter Berg, was another risky, expensive movie – numbers place it between $200-250 million – and after the failure of John Carter, some believe this had the potential to follow it as a massive bust. From the trailers, I get the impression of it being Battle: Los Angeles on water – buy I don’t know if it suffers from similar marketing to John Carter – action scenes without context or story. I can say, however, that I’m looking forward to The Avengers much more.