IMAX and Lionsgate announced today that The Hunger Games will return to over 100 IMAX theaters for one week starting April 27th, due to overwhelming demand.
The Hunger Games has grossed over $533 million globally since its launch on March 23, including $13.2 million generated from IMAX theatres in its original one week run.
“It’s wonderful that so many fans have expressed interest in seeing The Hunger Games in the immersive IMAX format, and many of these are repeat viewers,” said Lionsgate’s Motion Picture Group Co-Chair Rob Friedman, adding “We’re delighted that IMAX has been able to accommodate them through this special one week re-engagement.”
“The Hunger Games has become a cultural phenomenon and we are thrilled to provide moviegoers with another opportunity to see this year’s most successful film in IMAX,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment.
The IMAX release of The Hunger Games has been digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.