Warehouse 13 returns on Monday (at 10/9c following Defiance) for the second half of Season 4, while fans – and cast and crew – are getting nervous about renewal.
To help raise awareness, the fan publicity engine is in full swing, centered around Renew Warehouse 13, which explains the situation well and how everyone can help. The biggest thing – don’t forget to watch! If any of you out there are Nielsen families especially, or know of them, the ideal is to watch the first showing live. Next best would be the repeat showing, and then watching it on a DVR within the first three days, and then within 7 days. They are all taken into account, but the most important is the live showing. And if watching on a DVR, watch the commercials as well. They are what is really counted, since advertisers want eyes on their ads, and that is what they pay for.
Not a Nielsen family? Get the word out. Get your friends to watch. Tweet about it. Post on Facebook. Let them know about this awesome show. And during the show, follow along on Twitter – Fans, cast and crew have been live-tweeting during Defiance, and I’m sure a few of us will stick around – and maybe we’ll see some others joining us, depending on their availability and which showing they are watching.
Of course, it’s natural to wonder why Syfy would not renew a popular show. It’s the cost. Show naturally get more expensive the longer they run, as contract amounts increase, etc. So then advertiser money needs to increase (which means ratings/demos need to go up), or costs need to be cut elsewhere (which can hurt production), or income from other sources needs to be found.
Anyways, in the meantime, enjoy this video of Allison Scagliotti (Claudia Donovan) answering 5 fan questions, and then a short preview. And if you can’t get enough of Allison, I’ve also included the episode of Geek&Sundry’s TableTop, in which Allison joins host Wil Wheaton, Felicia Day (Actress, Producer, Writer – The Guild), Ashley Clements (Actress – The Lizzie Bennet Diaries), and Amy Okuda (Actress – The Guild) to play “Resistance”…
Ask 5: Allison Scagliotti