Three years removed from the last film and five from the last book, but hot on the heals of a theme park expansion, Warner Bros is hoping to keep Harry Potter fresh and in the minds of people who spend money. They just created the “Harry Potter Global Franchise Development” (HPGFD) which will oversee the relationship with author and HP creator J.K. Rowling, with Josh Berger, currently a Managing Director and the President of Warner UK, Ireland and Spain, at the helm.
What does it mean? For the most part, the group will manage the strategic vision for the brand across all the ancillary business units, including merchandise, online (web sites like Pottermore), theme parks, etc. And who’s to say they won’t also be asking for some more material to work with from J.K.? A new film is already on the way (Fantastic Beasts And Where To Find Them) along with two more theme park lands (Universal Studios Hollywood and Japan), and a stage play opening in London next year. And the fans want more Harry (perhaps to Daniel Radcliffe’s chagrin), so I think we’ll someday see at least more words written about the Boy Who Lived.