Her Universe and founder Ashley Eckstein announced today that the Her Universe brand is being acquired by pop culture retailer Hot Topic. Hot Topic will take over operations of the e-commerce and wholesale operations. Eckstein will stay on and continue to develop the brand.
“We are very excited to partner with Ashley Eckstein and Her Universe,” said Steve Vranes, CEO of Hot Topic. “We have worked closely with Ashley, Araca, and Her Universe over the past six years, together bringing fangirl fashion to a growing community of passionate fans. Ashley and Araca have built an incredible brand with a loyal customer base, and we look forward to supporting Her Universe in this new capacity.”
“I am thrilled to be bringing Her Universe to the Hot Topic family of brands,” said Ashley Eckstein, Founder of Her Universe. “Six years ago I founded Her Universe with the mission to create an empowering community and t-shirt brand for fangirls. We’ve since grown into a fashion, entertainment, publishing and lifestyle brand. Operating as a division of Hot Topic, Her Universe will continue to be a stand-alone brand selling to various retailers but with the support needed to grow the company in ways I have always dreamed.”
Eckstein, in a separate letter, said, “I imagine your next question probably is, ‘Will Her Universe only be a brand at Hot Topic now?’ The answer is emphatically ‘no.’ Her Universe will continue to be a stand-alone brand that is available at multiple retailers and on HerUniverse.com just like we always have been. We will also be continuing with the Her Universe Fashion Show and Her Universe Press. Honestly, the Her Universe brand that we’ve all grown and built together will continue as you’ve known it, but exciting growth and amazing opportunities lie ahead.
“What can you expect? Here’s just a sampling:
* We’ll finally be able to offer more plus sizes
* We’re going to offer our designs in Europe
* We’ll be designing some fashion for men
* We’ll be re-launching a new and improved Her Universe Press
* We’re going to add more licenses, more active wear and more fashion categories
“I am personally going to focus on continuing to build our amazing community and offering more content and ways for fans to connect. Honestly, I cannot contain my excitement over what’s ahead! Hot Topic has been such an important partner of ours and now that we are joining forces, we are listening and we are excited to bring you more!”
I met Ashley just over six years ago, and I’ve been asking for men’s items since then, so yes, we’re happy about this announcement! Good luck to Ashley and Her Universe!