Syfy reboots itself and its logo for 25th anniversary; more focused on genre; Krypton and Happy! to series
With the 25th anniversary of the beginning of what was then the Sci-Fi Channel coming up in September, Syfy is going through a new reboot – but that doesn’t mean you are losing any of your current favorite programs, as the channel recommits itself to genre programming and fandom at large.
“I can think of no better occasion than Syfy’s 25th anniversary to get back to our roots, double down on premium original programming, and put fans at the center of everything we do,” said Chris McCumber, President, Entertainment Networks for NBCUniversal Cable Entertainment. “As the only television network dedicated to the genre 24/7, we’re building the ultimate universe for this passionate community to call home.”
Syfy unveiled a new logo, typeface and look that it will use across all of its divisions, including an expanded news division, starting June 19th. “This is a wholesale change, top to bottom, of the way we express ourselves,” said Alexandra Shapiro, Executive Vice President, Marketing and Digital, Entertainment Networks for NBCUniversal Cable Entertainment. “Our new branding is designed for the digital age and tailored to the consumption patterns of our audience, allowing us to celebrate and engage with fans on every consumer touchpoint.”
Additionally, Syfy is scaling and expanding its editorial division Syfy Wire to infuse breaking genre news, in-depth analysis and thought-provoking original content across its entire ecosystem. Through Syfy Wire’s website (http://syfywire.com) and on air via future program development, programming integrations and regular interstitials and lower thirds, Syfy Wire will cover the latest and greatest in genre TV, film, books, comics, gaming and technology. Syfy Wire will also take the lead on this year’s reporting from San Diego Comic Con, once again airing for three nights.
Syfy also announced the pickup to series of two pilots, Superman prequel Krypton and the graphic novel adaptation Happy!.
Set two generations before the destruction of the legendary Man of Steel’s home planet, Krypton follows Superman’s grandfather (Cameron Cuffe, “The Halcyon”) — whose House of El was ostracized and shamed — as he fights to redeem his family’s honor and save his beloved world from chaos. Based on DC characters, Krypton is from Warner Horizon Scripted Television and is executive produced by David S. Goyer (“Man of Steel,” “Batman v Superman: Dawn of Justice,” “The Dark Knight” trilogy) through his Phantom Four banner. Damian Kindler (“Sleepy Hollow”) will serve as executive producer and showrunner.
In addition to Cuffe, Krypton stars Georgina Campbell (“Broadchurch”), Elliot Cowan (“Da Vinci’s Demons”), Ann Ogbomo (“World War Z”), Rasmus Hardiker (“Your Highness”), Wallis Day (“Will”), Aaron Pierre (“Tennison”) with Ian McElhinney (“Game of Thrones”).
The pilot teleplay was written by Goyer and Kindler, from a story by Ian Goldberg (“Once Upon a Time,” “Terminator: The Sarah Connor Chronicles”) & Goyer, with Colm McCarthy (“She Who Brings Gifts,” “Peaky Blinders”) serving as director and co-executive producer. KRYPTON is based on characters created by Jerry Siegel and Joe Shuster, published by DC.
Universal Cable Productions’ Happy! is based on New York Times best-selling author Grant Morrison and Darick Robertson’s graphic novel of the same name. The series follows Nick Sax (Christopher Meloni, “Law & Order: SVU”) – an intoxicated, corrupt ex-cop turned hit man – who is adrift in a world of casual murder, soulless sex and betrayal. After a hit gone wrong, his inebriated life is forever changed by a tiny, relentlessly positive, imaginary blue winged horse named “Happy” (Bobby Moynihan, “Saturday Night Live”).
Executive producers Grant Morrison (“Batman,” “The Invisibles”) and Brian Taylor (“Crank,” “Gamer”) co-wrote the pilot teleplay. Neal Moritz, Pavun Shetty and Toby Jaffe of Original Film (“The Fast and the Furious” franchise), Meloni and showrunner Patrick Macmanus will also executive produce. Taylor directed the pilot.
Syfy and Universal Cable Productions are also developing a supernatural thriller based on author George R.R. Martin’s (“Game of Thrones”) epic novel Nightflyers. Set in the future on the eve of Earth’s destruction, a crew of explorers journey on the most advanced ship in the galaxy, The Nightflyer, to intercept a mysterious alien spacecraft that might hold the key to their survival. As the crew nears their destination, they discover that the ship’s artificial intelligence and never-seen captain may be steering them into deadly and unspeakable horrors deep in the dark reaches of space.
Nightflyers is being developed with executive producers Gene Klein (“Suits”), David Bartis (“Mr. and Mrs. Smith”) and Doug Liman (“Suits”) of Hypnotic; Alison Rosenzweig (“Jacob’s Ladder,” “Windtalkers”) and Michael Gaeta (“Jacob’s Ladder”) of Gaeta Rosenzweig Films; Lloyd Ivan Miller and Alice P. Neuhauser of Lloyd Ivan Miller Productions and Jeff Buhler (“Jacob’s Ladder”), who will write the adaptation. Robert Jaffe (“Nightflyers (1987)”) will produce.
Nightflyers joins previously announced high-profile projects in development at Syfy including Brave New World, a scripted series based on one of the most influential genre novels of all time, with Steven Spielberg’s Amblin Television; Hypersion, based on Dan Simmons’ Hugo Award-winning bestselling novel, which is being developed with Oscar®-nominated producer Bradley Cooper (“American Sniper”), Oscar-winning producer Graham King (“The Departed,” “Argo”) and Todd Phillips (“The Hangover,” “Old School”); and Stranger In A Strange Land, based on the groundbreaking science fiction novel by Robert Heinlein. Brave New World and Hypersion are from Universal Cable Productions, while Stranger In A Strange Land is a co-production between Paramount Television and Universal Cable Productions.
Krypton and Happy! will join a rich 2017-18 lineup of original scripted series on Syfy, including sci-fi drama The Expanse and fantasy series The Magicians, both greenlit for third seasons for 2018; time travel thriller 12 Monkeys, greenlit for third and fourth seasons for 2017 and 2018; Killjoys, which returns for its third season in Summer 2017; and the Channel Zero horror anthology, which will return in October 2017 for its second installment.