Stoking the fiery passion of fans all across the Wizarding World, SYFY and USA Network will transport viewers to Hogwarts School for Witchcraft and Wizardry like never before with a multi-platform exploration of all facets of the Wizarding World films.
Beginning with the simulcast of the HARRY POTTER WIZARDING WEEKEND from July 13-15, 2018, both networks become the new U.S. television homes of the entire Wizarding World franchise library in a previously announced deal with Warner Bros. Domestic Television Distribution extending through April 2025. All eight Harry Potter movies – as well as the Fantastic Beasts films slated to begin in 2019, 2021 and 2023 – will air in HD with limited commercial interruption as the networks commemorate 20 years of Harry Potter fandom. The first six films will be extended director’s cut versions. Beyond the HARRY POTTER WIZARDING WEEKEND, SYFY and USA have also programmed monthly stunts including BACK TO HOGWARTS MARATHON, DARK ARTS MARATHON, WIZARDING WORLD WEEK and a special CHRISTMAS MARATHON.
SYFY and USA will be supporting the celebration as the biggest acquisition launch in both networks’ history with marketing, promotion, digital and social campaigns. In addition, special content and promotions with Universal Orlando Resort and Universal Studios Hollywood, both home to the incredibly themed lands of The Wizarding World of Harry Potter, are now available where guests can enjoy fully immersive entertainment experiences based on the Harry Potter series. In all, the campaign will be bigger than the Quidditch World Cup itself!
“Whether they’re superfans who live and breathe Harry Potter or a new generation yet to discover the franchise, we’re giving fans of all kinds an entirely new way to experience the magic of The Wizarding World on television,” noted Chris McCumber, President, Entertainment Networks for NBCUniversal Cable Entertainment. “With SYFY, we’re inviting fans to really ‘geek out’ and go deep into their passion and knowledge. And at USA, we’ll be able to fire up a bigger, broader audience with massive scale to introduce a whole new legion of fans.”
“Both networks will have a unique but complementary Wizarding World look and feel for the fans as we create moments and events throughout the year – on-air, online, off-the-screen, on social or at SYFY WIRE – that infuse a wonderful wizarding ethos into our collective creative brands,” added Alexandra Shapiro, Executive Vice President, Marketing & Digital, USA Network & SYFY. “And the biggest moments will always make sure fans are front and center.”
SYFY and USA will present a new viewing experience for fans of the films. The custom design packaged on-air and online will include IDs and bugs supported with hours of new footage delving deeper into the mythology of Harry Potter, trivia and fun facts to test even the most advanced wizard’s acumen, behind-the-scenes footage and fresh interviews with cast members and production crew dishing on their favorite moments, including:
· Eddie Redmayne (as Newt Scamander from Fantastic Beasts)
· James and Oliver Phelps (as Fred and George Weasley)
· Stanislav Ianevski (as Viktor Krum)
· Jany Temime, Costume Designer
· John Richardson, Special Events Supervisor
· Paul Harris, Wand Choreographer
· Miraphora Mina and Eduardo Lima, Graphic Designers
Also included in the on-air campaign will be special footage, including an exclusive behind-the-scenes studio tour from Warner Bros. Studio Tour London – The Making of Harry Potter – and fan testimonials from San Diego Comic-Con and and The Wizarding World of Harry Potter at Universal Orlando Resort, including A Celebration of Harry Potter. Keen observers will also spot some familiar fan faces from the SYFY and USA channels.