Sony/Columbia’s reboot of the Marvel Franchise The Amazing Spider-Man appears to have been a good play, with the superhero movie taking in $21M on Friday and is looking at a $65M weekend, and since it opened strongly on Tuesday before the holiday it likely going to top $140M total through Sunday.
Meanwhile, Disney/Pixar’s Brave, in it’s third weekend of release, is looking at a $24M weekend, taking third behind Universal’s R-rated Ted ($36M). Although from my ears buzz on Brave has been light, it’s a cute fantasy mother/daughter story but with enough elements to interest the boys as well.
Disney/Pixar’s latest effort, the medieval women’s lib story Brave, will follow in the footsteps of all the previous Pixar films and open with an estimated $70M weekend, after a $25M Friday, according to Deadline, and unseat the #1 movie of that past two weekends, DreamWorks Animation’s Madagascar 3: Europe’s Most Wanted.
The odd R-rated mash-up Abraham Lincoln: Vampire Killer from Fox, despite a media blitz, didn’t fare well, looking at a possible $17.5M. But when I still hear, “That’s a real movie? I thought it was a joke!” word-of-mouth buzz just ain’t going to be there for it.
As I get back to work after a very busy weekend, let’s start out with a clip from Disney/Pixar’s Brave, which will be released on June 22nd…