Sci-Fi Storm

OK, this looks like the first salvo from Disney’s renewed marketing push…an extended scene involving John Carter’s battle with the white apes in the gladiator ring, plus another trailer-type montage following it.

Does this improve things? At first, I was thinking how fake the whole jumping and landing looked – but then again, he’s supposedly fighting on a world with less gravity – maybe it isn’t so far fetched.

Disney’s John Carter, based on the Barsoom series of novels by author Edgar Rice Burroughs, opens March 9th, but Disney is scrambling to save the big budget film from bad buzz…and Disney itself may be to blame.

Last month it was announced that tracking numbers for the movie were mind-numbingly poor – people just weren’t that interested in it. And why should they be? Do you know what the movie is about? People who read this site might, especially since I described what it was based on above…but if you only went by the trailers, would you know? Or would you think it’s just a Conan clone? It wasn’t helped by the fact that “of Mars” was dropped from the title in all marketing material last year, which might have actually clued people in more as to the subject – I know people familiar with the books who didn’t know the movie was based on them. The title doesn’t give any indication what the movie is about, except it is about a guy. But Disney was apparently skittish about associating any movie with the planet Mars, given the massive flop of Mars Needs Moms, as well as previous Mars movies – Disney also had flops in Mission to Mars and Mars Attacks!. Disney’s former marketing president, MT Carney, has taken most of the blame but there were failures at several levels.
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